Instagram’s Strategy: Second Mover Advantage

tl;dr: building great products not only requires a clear vision, but a strong strategy. Instagram has been able to achieve its mission to “… capture and share the world’s moments” in part by leveraging second mover advantage over certain competitors’ features and building an all-in-one social experience. 

Let’s compare against competing social platforms and analyze Instagram's impact:

Metrics reflect estimates around MAUs based on publicly available data, source below.

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